Holmes & Associates developed this regional branding effort that uses the framework of 15 Scenic Byways to better inform the pubic on the region’s wide diversity of bicycling opportunities.
Cape Vincent road to Tibbetts Point Lighthouse
Using a WordPress theme from StudioPress, the Bike the Byways website provides a tremendous amount of information in an attractive, easy-to-use format. Features include over 400 photos organized on Flickr, over 400 links to other information, 44 bike shops, 35 bike paths, 43 mountain bike rides, and 40 road bike routes. The WordPress platform provides a cost-effective, sustainable solution for long-term website management with its blogging and media features that ease the process of updating the site, which helps keep the content fresh with new posts and images.
This is a unique effort that might serve as a model for other Byway programs. Heavy use of Google Maps helps users quickly orient themselves and encourages their exploration of various routes, rides and points of interest. Over 400 links to additional information offer the user a wide variety of biking and tourism resources, which allows ANCA to keep its focus on the Scenic Byways and what they have to offer.
Developed under contract for the Adirondack North Country Association (ANCA), this was a New York State Scenic Byways Program project managed by the Adirondack North Country Association, funded by the Federal Highway Administration and administered by the New York State Department of Transportation. The quality of the project benefited greatly through collaboration with Sharon O’Brien, ANCA’s Scenic Byways coordinator, along with other ANCA staff.
Launch event summary (6/17/11) – http://www.adirondack.org/category/scenic-byways/
